Apple’s app tracking transparency feature will cost Facebook $12.8 billion in 2022
Nearly 12 months after Apple rolled out its app tracking transparency feature, a new analysis predicts that its second year …
Apple App Tracking Transparency
Apple executives were at odds over app tracking transparency, originally designed to ban tracking outright
Apple launched the App Tracking Transparency (ATT) feature in the official version of iOS 14.5, which allows users to control …
Apple’s app tracking transparency policy reduces advertiser revenue by 15 to 20%
According to a mobile marketing executive, Apple’s transparency in-app tracking has led to a 15% to 20% drop in revenue …
Twitter began to require users to enable Ad Tracking
According to the MacRumors report, with the update of the application, Twitter today began to require users to enable ad …
Report: Only 4% of iOS users in the US choose to accept ad tracking
According to the AppleInsider report, an ongoing analysis of Apple’s application tracking transparency (ATT) feature stated that 96% of users …
Apple’s iOS 14.5 new privacy policy has been supported by 10,000 apps
With the iOS 14.5 update, Apple’s new privacy policy App Tracking Transparency was officially launched. Today, the application analysis company …
German advertisers group filed an antitrust complaint about Apple’s application tracking transparency
German media and advertising companies filed a complaint with the country’s competition regulator, accusing Apple of abusing its monopoly position …
Apple announces app tracking transparency will take effect on April 26
Starting from April 26, all applications submitted to the App Store must enable App Tracking Transparency. Application tracking transparency is …
Apple: How to measure performance without tracking users
Starting with iOS 14.5, iPadOS 14.5 and tvOS 14.5, Apple will require apps to obtain user permission to track user …