The Pew Research Center released a report on Wednesday that during the new crown pandemic, YouTube was the social media application used by American users with the most significant growth. The U.S. adult usage rate of this Google-owned video service has increased from 73% in 2019 to 81% in 2021. Followed by Reddit, its usage has grown from 11% in 2019 to 18% in 2021.
This conclusion comes from a survey of 1,502 American adults from January 25 to February 8, 2021. The overall error range is plus or minus 2.9 percentage points. YouTube is particularly popular among young people aged 18 to 29, with 95% of them saying they use the service. Among people in this age group, 71% said they use Instagram, 70% said they used Facebook, and 65% said they used Snapchat. The study surveyed 220 people in this age group, and the error range was plus or minus 7.3 percentage points.
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The use of Facebook among Americans is still high, with 69% of American adults saying they will visit this social network. However, according to Pew’s data, this number has remained relatively stable in the past five years. Pew’s report included TikTok and Nextdoor for the first time. According to the report, 21% of Americans use TikTok and 13% use Nextdoor.
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