According to reports, Instagram quietly upgraded the Daily Limit function. The Daily Limit originally had many time options, but now the options are reduced.
Daily Limit is a feature launched in 2018. Users can set it by themselves. For example, if they use the app for a period of time every day, they will receive a notification. The shortest time can be set to 10 minutes. Now Instagram adjusts the time-setting options, the minimum is 30 minutes.
Not only that, but Daily Limit has also redesigned the settings interface to display the longest options first, up to 3 hours. Of course, users can also turn on the “Take a Break” function to remind users on the full screen after 10 minutes of use, so that users can rest, but in general, Instagram hopes that users will spend more time using the App.
While the company says the update is designed to make users less confused, it may be trying to covertly, given that the change comes on the heels of its parent company Meta’s loss-making fourth-quarter 2021 earnings report. Enhance user stickiness to save its advertising slump.