According to the latest report, American singer Kanye West said recently that he lost his sponsorship deal with Apple Music after announcing Donda 2 Stem Player, and claimed that he rejected the company’s $100 million offer.
On February 18, Kanye announced that his new album Donda 2 will be “exclusively available” on Stem Player, which will be released on February 22. In follow-up social media posts, he appeared to be starting to feel some of the impact of the decision.
In an Instagram post spotted by HipHopDX on Saturday, Kanye shared an informational conversation saying From Damian: Please inform Ye that Apple is no longer doing sponsorship deals.
Kanye’s comment was Duh, followed by an eye roll and a laughing emoji. Later in the day, Kanye retweeted a second message conversation that Randy from Live Nation was asking the musician to pay $2 million to film a show, and Kanye agreed, because Apple pulled their streaming. protocol.
Kanye’s comment on the image complained I like that Apple sees artists only one way. They’ll sit with Daniel Ek, but not with Ye.” Kanye went on to recount a meeting with Spotify CEO Ike at the Stockholm club.
Kanye didn’t specify the value of the agreement, or what it was, but it appeared to include making videos for the show, as well as upfront payments to secure the album on the Apple Music service itself.
In an Instagram post on Friday, Kanye complained about tech companies making music “almost free” while promoting his Stem Player, boasting: “I turned down a $100 million deal from Apple.” Naturally, West did not elaborate on what that deal involved, nor did he provide evidence to support the claim.
The rap artist’s subsequent Instagram posts included boasting that he earned more than $2 million in Stem Player sales in 24 hours, adding Apple to his long list of career “beefs,” in addition to Spotify, Vivendi, Universal, TikTok, Black History Month, and “SNL’s full cast” to name a few.
The first “Donda” album set a record on Apple Music and was streamed more than 60 million times in the US on its first day of release. Despite the delay, the album received considerable support from Apple, the venue for the live-streamed listening event.
At one point, Kanye also claimed that his company was a non-profit division of Apple.