According to the latest report, the PS5 became the highest-selling console in the Indian market in 2021. What is puzzling is that it is said that the ratio of PS5 and Xbox Series X|S in the Indian market in 2021 is 10:1. Foreign media said that the data comes from supply chain channels. More than 90% of PS5 sold in India are CD-ROM versions, not digital versions.
PS5 and XS have such a high sales gap in India. The author believes that there are three reasons for this phenomenon:
Since its launch in the Indian market in February 2021, Sony has been actively providing sources, sometimes even twice a month, not only online, but also offline stores have been replenished; Secondly, Sony pays more attention to the exposure of physical stores. Some Sony centers, consumer electronics chains, and game stores across the country have allowed Sony to enter and re-decorate retail stores under the PS5 brand;
The third and most important thing is that Sony has ensured the normal supply of products through regular communication in many of its stores, and even stipulated terms related to reselling (scaling scalpers) to make it look more pro-consumer. Any store that is found to be selling the PS5 at an excessively high price will be blacklisted and will not be able to obtain inventory from the company.