YouTube announced on Monday that political or campaign advertisements are prohibited on the top of the website and App homepage, and advertisements for alcohol, gambling and prescription drugs are no longer allowed. YouTube sent an email to advertisers that last year they no longer allowed advertisers to book Masthead Ads all day long. Today’s changes are based on last year’s adjustments.
Open the YouTube homepage, the large ad that appears at the top is Masthead Ads. For example, on election day in 2020, Trump once invested money in advertising, occupying an important position on the homepage. YouTube has banned all-day reservations and replaced them with more targeted formats.
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A Google News spokesperson said in a statement: “We will regularly evaluate advertising requirements to balance the needs of advertisers and users. Last year we adjusted the Masthead Ads booking process. Today’s adjustment is based on the previous adjustment. We believe that the new The changes will give users a better experience.” The adjustment takes effect immediately.
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