Google and Spanish-language content and media company Univision today reached a new multi-year strategic partnership to promote the growth of Univision’s media and content portfolio and help Univision’s development Become a media company of the future.
According to the cooperation agreement, Google Cloud will help promote Univision’s digital transformation, deepen Univision’s relationship with Hispanic audiences and communities, and enable it to continue to create “market-leading” content for the next generation of Spanish-speaking audiences.
In addition, Univision will also cooperate with other Google products, such as Android, Android TV OS, YouTube, Google Play, Google Ad Manager and Google Search, to enhance its features and improve the overall audience experience.
Join Our RealMi Central Channel On Telegram
In addition, Google will help Univision integrate its multiple digital distribution platforms, modernize its production system, create a new customer data warehouse, and migrate key enterprise applications to Google Cloud. This will allow Univision to apply artificial intelligence and machine learning in its content library to provide customers with proactive and personalized recommendations. At the same time, Univision can build a stronger advertising relationship with its audience through the insights gained from the data.
As the media landscape continues to evolve, Google will also help Univision expand its growing streaming services, enabling Univision to reach more consumers through the devices of their choice, no matter where they are.
There are reports that the transaction value is more than 1 billion U.S. dollars, and it is also one of the largest cloud computing contracts won by Google. This transaction also shows that Google is using the advantages of other businesses to attract companies to buy its cloud services.
If you like our news and you want to see such news even further, then follow RealMi Central on Telegram (RealMi Central, Xiaomi, Apple, Realme, RMC Gaming, Samsung, Microsoft, OnePlus, Huawei/Honor, Android 12), Twitter, Facebook (Page) (Group) & Instagram.