Google Search has recently unveiled the ‘Perspectives’ filter, an innovative feature that aims to provide users with more personalized and humanized search results. Alongside the prominent announcement of SGE at the I/O 2023 event, Google introduced this exciting new tool, which is now being rolled out to users.
The ‘Perspectives’ filter is specifically designed to facilitate the discovery of information from individuals on various forums and social media platforms. This tab will appear alongside existing filters like Images and Maps, enriching the search experience for queries that can benefit from insights and experiences shared by others.
This comprehensive filter encompasses a wide range of content formats, including long- and short-form videos, images, and written posts shared across discussion boards, Q&A sites, and social media platforms. Users can expect to find an array of content from platforms such as YouTube, TikTok, Reddit, Quora, and more. Notably, YouTube Shorts and longer videos have the advantage of opening directly within the Search interface, while other content will open in full pages as usual.
On mobile devices, the user interface presents a scrollable feed with side-by-side cards. Each card provides essential information about the content creators, including their name, profile photo, and insights into the popularity of their contributions.
Last month at #GoogleIO we shared updates we’re making to Search to help you find and explore diverse perspectives from experts and everyday people. Today you’ll be able to try it out. Learn more ↓ https://t.co/gxByfy128P
— Google (@Google) June 23, 2023
Queries like “What to eat in [city]” have been observed to trigger the Perspectives filter, showcasing a page of results that feature advice from real people. These results might include personal stories conveyed through videos or helpful tips shared by forum commenters.
Furthermore, Perspectives can also be found in the Top Stories section, which was introduced earlier this year along with the ‘About this Author’ feature.
During the I/O event, Google made another significant announcement, revealing plans to release an update in the coming months that will further enhance the search algorithm’s understanding of content created from personal or expert perspectives. This update aims to elevate the ranking of valuable and useful information shared through Search, ensuring that more of these hidden gems are surfaced to users.
Google’s ongoing efforts to integrate Perspectives and its commitment to enhancing search results highlight the company’s dedication to delivering a more personalized and human search experience to its users. With these advancements, Google Search aims to revolutionize the way users find and interact with information on the web.