Google has recently unveiled its plans to integrate advanced generative AI technology into its online shopping tool, aiming to revolutionize the way users try on clothes virtually. By leveraging this innovative technology, the platform will swiftly generate realistic renderings of genuine models in various sizes, enabling users to determine the suitability of their desired clothing items for their unique body shapes.
Shyam Sunder, the Product Manager overseeing Google’s virtual try-on feature, emphasized the recruitment of 80 diverse models, equally divided between genders, to develop this remarkable functionality. Sunder stated, “Through AI-generated models donning clothing based on retailer images, coupled with intricate rendering techniques encompassing folding, wrapping, stretching, folds, and shadows, users will find it exceedingly difficult to discern the AI-generated nature of these images.”
Initially, Google’s virtual try-on feature will cater exclusively to women’s tops, with plans for expansion into other product categories in the future. While browsing, users will have the added benefit of searching for comparable products within the same size range, but featuring different prices, colors, and patterns. Prominent brands like Anthropologie, Everlane, H&M, and LOFT have been named as the initial partners to adopt this groundbreaking service.
Major retail players such as Amazon and Walmart have already launched their own virtual try-on services, with Google complementing its augmented reality shopping (AR Shopping) platform by introducing the option to virtually try on shoes towards the end of last year.
