TikTok creators continue to be lured away by Instagram. The company announced several new improvements to the smartphone app for Instagram’s TikTok clone Reels in a blog post. The first is a brand-new location where users can find out what’s trending on Reels. According to the company, this location will showcase the “top trending songs and hashtags on Reels.”
The update likewise further develops the altering experience for Reels on Instagram, uniting “video cuts, sound, stickers, and text on a bound together altering screen.”
This makes it easier to align and time elements of your reel to the right moments in a more visual way. Keep an eye out for even more exciting tools to come as we continue to invest in more ways to make editing your reels simpler and easier. This is available globally, across both iOS and Android devices.
Additionally, the company is adding two brand-new metrics to Instagram Reels: total and average time spent watching As a result, creators will now have even more information about how audiences are responding to their content. The users who started following your account after watching one of your reels will now be highlighted in the app.
The most important aspects of the updates that were released to Instagram Reels are as follows:
- Central location for audio and hashtag trends
- Redesigned editing experience that brings together text, stickers, audio, and video clips.
- New bits of knowledge on absolute watch time and normal watch time to assist you with a better comprehension of how your reels are performing, in addition to new acknowledgments for hitting key achievements.
- Updates to gifts, including a simpler method for perceiving fans and carrying gifts to additional makers globally.
In the same week that Meta was criticized for requiring Verified users to publicly display their legal names, the updates to Reels raise privacy concerns.