Apple’s App Tracking Transparency feature, which requires user permission for tracking, has significantly reduced ad revenues from free apps that rely on personalized ads. Meta predicts a $10B ad revenue loss due to this change. As a result, Elon Musk’s solution was to sell Twitter’s blue check marks at $11/month, the same Meta is going to do
A developer has Reverse-Engineered Instagram’s source code to find that Meta is preparing to offer paid Instagram and Facebook verification badges. The code explicitly refers to a “paid blue badge” and a new subscription product.
First Meta copied Telegram-like channels that will be added to Instagram & Facebook, now it’s copying the Twitter Blue subscription.
The Code mentions:
- “IG_NME_PAID_BLUE_BADGE_IDV”
- “FB_NME_PAID_BLUE_BADGE_IDV”
- IDV= ID Verification
It has started appearing for some beta users & will be called “Meta Verified”.It will be available to verify profiles only, not Pages. Just like Twitter Blue, Meta Verified will offer additional features to its Subscribers.