With iOS 14.5, Apple introduced App Tracking Transparency, and Google introduced its restrictions on cross-app activity tracking. Despite these measures, targeted ads continue to thrive, but some privacy-conscious third-party apps have some ways to level the playing field. DuckDuckGo is introducing a new method to stop websites from spamming you with Google sign-in requests and limit tracking.
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What DuckDuckGo calls Google Sign-in Pop-Up Protection is now available in its browser and extensions. The spammy sign-in prompts detract from the user experience. And encourage visitors to consent to Google-backed tracking are actively suppressed in this mode.
Numerous websites these days are particularly aggressive when it comes to requiring users to log in. Instagram and Twitter both require users to sign in to browse their content, making it nearly impossible to do so without one. Different sites and administrations are additionally utilizing comparable techniques, provoking clients to sign in with their Google accounts.
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DuckDuckGo portrays the rise in Google sign-in requests in a particularly cynical light, suggesting that Google is promoting its tool as a win-win situation in which it manages tracking while sites reap the benefits. Google wins because it can now serve you ads that are precisely targeted. The partner website or service wins because it makes money from ads.
In the interest of convenience and a password-free future. Google is being sued for signing users into Chrome when they visit any Google-owned website.
Lastly, to gain access to this new mode, DuckDuckGo users must update their app and browser extensions. Alternately, if you are uneasy with DuckDuckGo’s relationship with Microsoft, you can look at a few effective ways to protect your privacy on Android.