Twitter intends to charge $11 per month for a Twitter Blue subscription on the iPhone to cover Apple’s 30% cut from in-app purchases. It will be available online for $7 per month.
Twitter Blue’s subscription price was $7.99 before it was paused; however, the pricing will change before it relaunches. Some employees have been informed of the new pricing, according to The Information. However, Twitter CEO Elon Musk is known for making snap decisions, so it is still unclear if plans could change.
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Twitter will be able to provide Apple with its 30 percent cut of in-app purchase proceeds without significantly affecting Twitter’s bottom line due to the iPhone’s higher price point. Twitter will be able to avoid in-app purchase fees because of the price difference, which will likely encourage most customers to subscribe online.
In the past, other businesses like Spotify have charged higher prices on the iPhone than they do on the web. Apple does not object to businesses charging subscription fees in apps that are higher than those on the web.
Following a brief dispute between Apple and Twitter, the prices for Twitter Blue have changed. Last week, Musk said that Apple had “threatened to withhold Twitter from its App Store” and criticized the fees for the App Store. However, he later changed his mind after meeting with Apple CEO Tim Cook.
Twitter intends to relaunch Twitter Blue on Friday. Anyone with $8 to spend to impersonate businesses, celebrities, and other high-profile individuals, subscriptions to Twitter Blue were stopped. Since November 11, Twitter Blue has not been accessible.
Lastly, Twitter Blue is expected to be relaunched with different badge colors for individuals, government accounts, and corporations. And as well as restrictions on username changes and new account signups.