Apple intends to introduce a vehicle marketed toward consumers under the Apple brand by 2026. Its objective is to achieve a price point below $100,000 to appeal to a wider range of customers.
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Apple initially intended to create a car that resembled Canoo’s Lifestyle Vehicle, a limousine-style vehicle without a steering wheel or pedals in which passengers could face one another. However, the project has since been scaled back. Full autonomous driving will not be available, but the car will be able to use a self-driving mode on highways. The vehicle’s design will now be more conventional, with a driver’s seat, steering wheel, and pedals.
Tesla, a company that makes electric vehicles with some self-driving capabilities, is likely to be Apple’s primary rival. The price of a Tesla vehicle can range anywhere from $47,000 to more than $100,000. Apple is now planning to the more limited autonomous driving functionality. It will be featured in the first version of the vehicle.
If the base Apple Car is priced at or around $100,000, it will compete with Tesla’s higher-end Model S. The initial plan was for the Apple Car to cost more than $120,000, but Apple is now planning for a lower price point. Although a design for the Apple Car has not been finalized.
Lastly, Apple intends to have one set by 2023 and a list of features ready by 2024. In 2025, testing will begin ahead of a planned launch in 2026.