In a memo sent to clients on Monday, analysts at Nomura Securities (Nomura) stated that Apple’s upcoming iPhone 15 models will be more “balanced” between standard and Pro models and will avoid being biased toward Pro models like the iPhone 14 series.
The mid-to-high-end Pro models of the iPhone 14 series, according to analysts at Nomura, accounted for between 65 and 70 percent of revenue, while weak sales of standard models resulted in a decline in overall shipments.
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Apple will further adjust the configuration and combination of these models in the upcoming iPhone 15 models to make them more balanced. Analysts also said that Apple will widen the configuration gap between standard and Pro models of the iPhone 15 series. It may encourage more people to buy the iPhone 15 and iPhone 15 Plus.
The analyst also emphasized the following in the memo:
- The Smart Island feature will also be available on the iPhone 15 standard model. Both the iPhone 15 and the iPhone 15 Plus have circular and pill-punched LTPS OLED screens.
- The image sensor size of the iPhone 15 and iPhone 15 Plus will be 1/1.5 inches. It is slightly smaller than the iPhone 14 Pro’s sensor size. But the image quality will be significantly better than the iPhone 14’s 12 million pixels.
- The 4nm A16 chip will be used in the iPhone 15 and the iPhone 15 Plus. On the other hand, the 5nm A15 chip will be used in the iPhone 14.
- iPhone 14 Pro models users do not need to upgrade to the iPhone 15 Pro model.
Finally, they mostly have periscope cameras, 8GB of memory, and buttons for tactile feedback.