Now, Apple is more focused on strongly increasing its ads business. As per mark Gurman’s Power On newsletter, Apple VP Advertising Platform Todd Teresi plans to bring annual revenue into the ‘double digits’, up from about $4 billion per year. It clearly shows that Apple plans to triple its current ad business. The company already tested adding sponsored results to search results in the Maps app same as the App Store Ads program. After this ad may appear later in the Apple Books and Apple Podcasts Storefronts.
Some Facts about the ad business:
- This ad revenue is currently available from a handful of sources like App Store Search Ads, ads in Apple News and Apple Stocks, and Night Baseball streams it shares commercially.
- Ads come from other stock app companies that already specified that customers could be able to see ads in App Store. The iOS 16 New ad unit will allow ads in the Today tab in the App Store and at the bottom for other apps.
For the past few years, Apple’s hardware sales were not good so the company make-making opportunities from its service divisions and ads also. The company made its first ad under CEO Steve Jobs, and it come as iAd in 2010, in this, it appeared as an Apple banner ad instead of offerings from Google AdMob and others. This ad was not popular, so they discontinued it.
The company was criticized due to expanding its own advertising business because of its effect on third-party features such as App Tracking Transparency.
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