The Nova Launcher has a new owner. The launcher was sold, to Branch. The branch is known for providing analytical data and metrics, among other things. Let’s see what exactly you plan to do with the Nova Launcher.
Nova Launcher is arguably the most popular launcher out there. The beta has just started in version 8, there is now a new owner. However, the existing Nova team will continue to develop and work with the app.
The more than 50 million users should now be wondering what Branch intends to do with the launcher. The press release gives the first taste.
For example, future updates to the app could include more “experiments,” where A/B testing and analytics ultimately decide which is the best new feature. This should then happen more often and so you want to find and implement the best functions for the launcher.
Nova has been acquired by @branchmetrics What changes? Nothing! Nova remains the same Nova it’s been all these years, which is fully focusing on user customization, but we have the ability to do many other things going forward.
Full details: https://t.co/h4yg0U2kDt pic.twitter.com/vpqmZxICUt
— Nova Launcher (@NovaLauncher) July 19, 2022
Above all, the search should benefit from this, because Branch has also taken over Seasame Universal Search. This should then get even better options in the Nova Launcher. But the question is what will Branch do with the data collected by Nova Launcher? The launcher is now classified as a “research and development project”. Many might be skeptical about that.
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