According to the Wall Street Journal, sources said that in order to avoid antitrust lawsuits that the advertising business may face, Google submitted a plan to the US Department of Justice: splitting ad auctions and selling its own website advertising business, but they still belong to parent company Alphabet. But some analysts said the US government will not accept this plan.
On Friday local time, Paul Gallant, an analyst at Cowen Washington Research Group, said in an investment report that he did not think the U.S. government would accept Google’s proposal,” said Jonathan Kanter, head of antitrust affairs at the Justice Department. Jonathan Kanter) has made it clear that even if Google splits its advertising business into two business units, it has little interest in a settlement.”
Google has said it has no intention of selling or exiting the advertising business, which is highly competitive.
Recently, Google also faced an antitrust investigation in the United Kingdom. The investigation will focus on a series of advertising technology services adopted by Google. The United Kingdom said that Google may have distorted competition and illegally favored its own services. At present, many countries and regions have conducted investigations and lawsuits on whether Google advertising is suspected of monopoly.
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