Among devices priced over $400, Apple’s iPhone captured 62 percent of the global market share in the first quarter, with the iPhone 13 lineup driving sales. The smartphone market is declining, but Apple’s share of the market is still growing. It grew from 57% premium market share in Q1 2021 to 62% in Q1 2022.
According to Counterpoint research, which is Apple ‘s highest first-quarter share since the first quarter of 2017, the iPhone 13 has been the best-selling model globally every month since October 2021.
The overall premium smartphone market, defined as devices priced over $400, declined year-over-year as did the mobile phone market as a whole. Nonetheless, the importance of this segment continues to grow, with almost three-tenths of smartphones sold and two-thirds of global smartphone value in transaction flows.
In April 2022, Apple’s mobile phones accounted for five of the top ten smartphones shipped, and the top four positions were all iPhones. Notably, the iPhone 13 mini did not appear on the global sales charts.
The iPhone 13 Pro and iPhone 13 Pro Max, which accounted for two-thirds of sales in the ultra-premium segment, the devices priced above $1,000, grew 164% year-over-year in this segment, driven by higher sales in the U.S., China and Western Europe. development in a field.
According to the report, Apple emerged as the biggest winner of Huawei ‘s decline in the premium segment. China’s premium market still has potential, thanks to customers upgrading equipment, moving from aging Huawei devices that don’t support 5G to iPhones.
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