When Apple took out the $1,000 iPhone X at the 2017 iPhone 8 series conference, the audience was in an uproar. In that year, there were good and bad in the industry, and user opinions could not be converged. But there is no doubt that most people thought “this is crazy” and complained about the iPhone X in the middle of the year.
But it turns out that this is just the beginning of Apple’s high-end market…
Today, when Apple took out the $1,100 iPhone 13 Pro Max, it has become the second best-selling phone in the world (IDC data), while Apple’s other $800 iPhone 13 ranks first, the $1,000 iPhone The 13 Pro ranks fourth, which is just a change in user psychology in just five years.
It turns out that millions of users in 2022 will be willing to pay $1,000 or more for an iPhone. Whether it’s 2021, 2020, 2019, 2018… or 2022.
According to reliable sources Jon Prosser, LeaksApplePro and analyst Chris Caso, Apple’s iPhone 14 series “should” see further price increases this year. All of the new iPhone 14 series models, except the iPhone 14, are said to be $100 more expensive than the same iPhone 13 model.
- iPhone 14 (6.1-inch) – $799 (replaces the 5.4-inch iPhone 13 mini)
- iPhone 14 Max (6.7-inch) for $899 (replaces 6.1-inch iPhone 13)
- iPhone 14 Pro (6.1 inches) for $1099
- iPhone 14 Max Max (6.7 inches) $1199
Of course, this is not the first time that the industry has reported an iPhone price increase. Even analysts believe that even if Apple raises prices sharply this year, it will not affect the enthusiasm of users to buy too much, so they are still very optimistic about Apple’s financial report this year.
So far, Apple’s reason for making the 2022 iPhone more expensive for the first time since the iPhone X must be the new iPhone 14 Max model, which replaces the iPhone 13 mini model in the 2021 lineup, but obviously won’t make up for it Due to the positioning of this small-screen mobile phone, the original penultimate digital basic version has become the bottom model, so the overall price increase is quite reasonable.
This means that the current iPhone 14 Max will replace the original iPhone 14 but will also usher in a price increase, and that is why Pro and Pro Max must increase in price at the same time to prove their “Pro”. Of course, this kind of thing Apple has done too.
Beyond that, the “Max” suffix has historically been reserved for Apple’s expensive models, and the Pro Max is always $100 more expensive than the smaller Pro, so analysts think the iPhone 14 Max has to start at $900. That said, while Apple’s iPhone 14 hasn’t gone up in price (compared to the iPhone 13), the range now starts at $800 instead of the previous generation’s $700.
The average price of Apple’s iPhone 14 series reaches $1,000, which will be the highest price ever for an iPhone, but it doesn’t sound too surprising, and even a little ironic, because this is Apple’s 2017 pass. The iPhone X has been exploring higher pricing space since it crossed the $1,000 mark, giving the company plenty of room to grow in price increases over the next few years…
Analysts believe Cook likes to maintain a “healthy” $200 gap between the most expensive base iPhone and the cheapest Pro model. So, according to Jon Prosser et al, the iPhone 14 Pro and iPhone 14 Pro Max in 2022 are expected to be $1100 and $1200 respectively compared to the iPhone 13 Pro ($1000) and iPhone 13 Pro Max ($1100).
The question that ensues is: “How does Apple plan to justify the price increases for the iPhone 14 Pro and iPhone 14 Pro Max?”, and since “iPhone 14 Max” is just the iPhone 14’s big-screen, big-battery version, no one dares to say It will be 100% popular, so we’ll have to wait until September for an answer from Apple.
Judging from previous revelations, Apple will bring stronger chips and a more modern punch-hole screen design to the iPhone 14 Pro and iPhone 14 Pro Max than the iPhone 14 and iPhone 14 Max, and will also usher in minimum storage of 256GB, Faster charging and reverse wireless charging, a new (larger) ultra-wide lens, and more.
Although there is currently no news that the iPhone 14 and iPhone 14 Max will upgrade the imaging system, the Pro series will likely use a new outsole 48MP sensor, which can shoot 8K video, bring better night shooting effects, and even shoot in 4K Movie mode video (iPhone 13 Movie mode up to 1080p).