Last summer, Google announced a veritable hardware offensive for the Google Pixel. Today we know that the massive investments are actually having an effect. With the announcement of the Google Tensor for the Pixel 6 and Pixel 6 Pro, it became abundantly clear that Google still has a lot more to invest in its Pixel devices. On the one hand for marketing, but also in the entire area of hardware development.
Google has lived up to its promises
In an interview at the time, Google spokesmen announced that they were planning a new hardware center in the USA. A new hardware hub should be created. In addition, the former HTC teams in Taiwan were expanded. Last but not least, Google was also willing to spend a lot more money on advertising and marketing. Many months later we see a lot of positive results. Google is very successful with its latest strategy.
Google Pixel: Many new devices planned
On the one hand, the Google Pixel 6 and Pixel 6 Pro have sold very well. In some markets, Google is now even in the top 5 for its smartphone sales. On the other hand, recent announcements have underscored just how serious Google is about its own Pixel brand.
In addition to three new Pixel smartphones for this year, Google has also announced a tablet for the first time, wants to increase the range of Pixel Buds headphones and there is a Pixel Watch for the first time.
If I have my way, all it really needs is a new Pixelbook and this time in multiple markets. Then Google really has a complete portfolio and can continue to expand its ecosystem.