According to the Mirror report, Netflix is expected to roll out the new rules as soon as the end of this year and has already preemptively piloted it in Peru, Chile and Costa Rica in March. The test items include the most commonly used items.
For “Account Sharing”, you must use the “Standard” and “Advanced” plans, and users of the “Basic” plan cannot share accounts. The streaming giant revealed that it is testing a technology that will require subscribers to pay extra if it detects that users with multiple addresses are logged into the same account.
In addition, each account must be open for sharing. Sub-accounts can be released for use by non-residents, but they can only be shared with 2 other users. Unlike before, multiple people can watch videos together for free. For the most part, take Costa Rica as an example, each person will be charged an additional $2.99.
The above plan is still in the testing stage, and it is not known whether it will be launched globally. After all, there are many audio and video streaming platforms to choose from. Once the subscription regulations and prices are adjusted, it will inevitably cause greater fluctuations.
In addition, according to “The Verge” report, Netflix seems to have plans to create a live broadcast service and launch new content such as reality shows and talk shows to restore a large number of lost users.
Netflix says the cost of an additional account is 30% to 40% of a basic membership. In the UK, a monthly fee of £2.99 means subscribers on the most expensive plan pay £21.97 a month for 2 people living elsewhere.
Previously, Netflix announced its first-quarter 2022 financial report, losing 200,000 subscribers, the first time it has lost subscribers in a decade. Netflix co-CEO Reed Hastings said the company is considering rolling out ads on cheaper subscription plans and will “address that in the next year or two.”