Apple commissioned a survey by Analysis Group economists to compare third-party apps in the App Store with apps developed by Apple itself and found that third-party apps performed better. The survey covers many types of apps, including music streaming, maps, video streaming, and more.
The App Store was launched more than 10 years ago, and the number of third-party apps has increased from 500 to more than 1.8 million, of which 99.99% of iOS apps are developed by third parties.
The report found several interesting facts:
- Many top-ranked apps often cover many countries, and a top-ranked app in a country will generally perform better than competing global apps.
- In many regions, iPhone users prefer third-party apps, and many types of apps reflect this feature, such as music streaming, TV and movie streaming, reading, communication, and map applications.
- The share of Apple’s own apps is not high, even if Apple’s apps are forced to be pre-installed.
- In the same type of apps, users often prefer to install multiple apps instead of one, especially for communication, news reading, video viewing, and navigation, which means that users can easily switch between apps, which also creates more opportunities for developers. more opportunities.
The report also argues that Spotify, Google Maps, and Netflix are all better experiences than Apple’s own corresponding apps. You might ask, why did Apple report against itself? Because many people have criticized Apple’s actions against the competition, it wants to use the report to refute that claim.