Samsung has begun to acknowledge that the situation in Ukraine is affecting it, confirming that it will stop selling smartphones in Russia. Now, as a further step, Samsung has opted to remove the “Z” branding from its iconic foldable, the Galaxy Z Fold 3 and Galaxy Z Flip 3.
Samsung’s Estonian, Latvian and Lithuanian websites have now rebranded the Galaxy Z Fold 3 and Galaxy Z Flip 3 as Galaxy Fold 3 and Galaxy Flip 3. The discrepancy between the URL and the product page confirms that the change was a recent one, it’s interesting that Samsung’s Ukrainian website still has the Z branding, which is odd as the most affected party since there should have been the first where the symbols are erased.
Samsung appears to have made this brand change without announcing it publicly, let alone making an official statement about the sudden name change of the product, which is also its flagship product. As for why Samsung decided to implement the change at the last minute, the answer is fairly obvious.
In the past month, the “Z” symbol has become synonymous with the Russian military, and many of the former Soviet Union countries are not too happy about it. Anti-Russian sentiment in these regions can be quite high because of their proximity to the country. threat.
It remains to be seen whether Samsung will decide to rebrand its foldable phones globally in solidarity with the Ukrainian people.
