Samsung has announced that for tomorrow it has organized a presentation event dedicated to the 2022 generation of the Samsung Galaxy A series and to those who wonder why the Korean giant dedicates so much attention to these mid-range phones, it will probably be enough to take a peek at a new branded report. Counterpoint Research.
According to what is learned from the studies conducted by the market analysis company, demand for Samsung’s mid-range smartphones grew in the fourth quarter of 2021, so much so that the Galaxy A series models ended up accounting for 59% of sales. of the company.
The Samsung Galaxy A series dominated 2021
This is not an exploit of the last three months, as the Samsung Galaxy A series has remained at very high levels throughout 2021: in the first quarter, it recorded 56% of total sales of Samsung, in the second quarter even the 60% while in the third quarter 57%.
And taking stock of the whole of 2021, the mid-range models of the Korean giant represented 58% of all smartphones sold by the company.
Liz Lee, the senior analyst at Counterpoint Research, commented on these data, recalling that Samsung’s mid-range smartphones for some years have been the ones that represent the strength of the Korean giant, specifying that they have been highly appreciated even in the most important markets. like those in Europe, North America and Latin America.
This new report confirms a previous study according to which the Samsung Galaxy A12 was the best-selling smartphone globally during 2021, with a market share of 2%, as well as being the only device of the Korean giant to succeed. to enter the ranking of the 10 best-selling phones. At this point, it should be clear why the Samsung team particularly cares about tomorrow’s launch event.