Camp Nou, one of the most iconic football stadiums in the world, will be renamed Spotify Camp Nou as part of a sponsorship deal with FC Barcelona in Spain. From the 2022/23 season, Spotify’s name will also appear on the men’s and women’s shirts for four seasons.
However, the deal still needs to be approved by FC Barcelona’s special congress, with a vote set to take place on April 3. This may not be too much of a problem, however, as FC Barcelona has a lot of debt and last year sought to sell a stake in its media production unit.
The deal is reportedly worth $310 million. According to Spanish publication Sport, it could be worth more if a club has a higher percentage of “registered” fans – fans who give clubs access to names, emails and other personal information. However, only about 1% of the club’s 350 million followers have signed up, the report said.
Spotify’s chief freemium business officer, Alex Norström, said in a statement that Spotify will use its sponsorship as an opportunity at Spotify Camp Nou in a way that “brings the worlds of music and football together and gives players and artists a global stage. Amplifying the work of an artist.
Norström said: “Spotify is working with Barça to use our access to elements within the stadium to expand the reach of artists and enable discovery. For example, using dynamic digital displays to showcase and geolocate relevant artists to Barça’s global TV audience
That’s the only detail Norström has revealed about the partnership, saying that Spotify is considering other exciting parts and that the company will share more information later this year.