Twitter officially announced today that it has completed the sale of MoPub to AppLovin on January 1, 2022 for US$1.05 billion in cash. With the help of MoPub’s sales revenue, Twitter hopes to speed up the development of its own products.
With the completion of the MoPub sale, we will continue to focus on enhancing advertising on our platform. Our goal is to achieve faster growth in key areas and accelerate our product development, said Bruce Falck, general manager of Twitter revenue products.
MoPub is a company that helps mobile publishers manage advertising inventory and provides services to app developers and publishers around the world. It was acquired by Twitter in 2013 for US$350 million to promote advertising business for social networks. Provides another way, especially on mobile platforms.
In 2020, MoPub’s annual sales will be 188 million U.S. dollars.