A new prediction claims that TikTok will become the third-largest social network in the world, second only to Facebook and Instagram. The first estimates of the global installed base of TikTok, Insider Intelligence (formerly known as eMarketer) based TikTok monthly active users in the case of 2020, the annual growth rate of 59.8%, in 2021 annual growth rate of 40.8%, the forecast until 2022 Reached 755 million.
Facebook, as of its most recent financial report, has reported 2.91 billion monthly active users after seeing a 6% year-on-year growth. Recently, Instagram employees revealed that its network has exceeded 2 billion monthly active users, which is higher than the 1 billion monthly user milestone reported in June 2018.
However, Insider Intelligence’s forecast is based on its own forecast for 2022, which uses a slightly different calculation method. The company has its own definition of monthly active users, which may be different from the definition of each company it analyzes. For example, it only counts users who log in at least once a month during a calendar year and tries to exclude fake accounts from its estimates.
According to the company’s estimates, Facebook will reach 2.1 billion monthly users in 2022, followed by Instagram with 1.28 billion users. TikTok will follow closely behind with its 755 million monthly users, ahead of Snap and Twitter.
