The latest Google update in conjunction with the upcoming holiday season concerns its latest top-of-the-range, but it is not a new feature. The Big G social team has published a filter on Instagram, creating 78 Pixel-themed tarot cards for the occasion, all extremely well-finished and refined.
It is not clear why the Mountain View company has chosen this unusual social strategy to promote the features of Pixel 6 Pro and Pixel 6, but there is a considerable commitment lavished in the realization of this advertising campaign. If you look at the pack of Pixel-themed tarot cards, you notice that the cards are extremely well crafted, complete with augmented reality animation.
The Pixel tarot deck consists of 78 cards and is divided into 22 major arcana – or triumphs – and 55 minor arcana. A feature of Google’s smartphones is connected to each major arcana :
- Strength, major arcanum VIII: Live translate ;
- Temperance, major arcane XIV: Digital Wellbeing ;
- The Moon, major arcanum XVIII: Night Sight ;
- The Sun, major arcanum XIX: Tensor processor ;
- The World, major arcane XXI: ultrawide selfie camera.
The company has also created a 93-page presentation on Google Slides (Google Slides), which for those unfamiliar with it is an editor that allows you to create multimedia presentations similar to its more famous competitor, Microsoft PowerPoint. In the pages of the document, it is explained in detail how to use the tarot deck for beginners, with a brief description of the history of this ancient practice of clairvoyance and how to best use the tarot.
There are also instructions on how to share the social filters on Instagram made by #TeamPixel: anyone can find them by going to the @googlepixel profile, or by clicking here. From the instructions in the presentation, it seems that Google has also made a real deck of cards, as the instructions indicate to scan the QR code on the box to use the augmented reality effects and animate the cards. In the meantime, true fans can improvise with Giovanni Muciaccia, print the arcana from the presentation and cut the squares of the cards in order to create their own homemade deck of cards.