According to reports, Twitter’s stock price fell 10.78% on Wednesday, US time, to close at $54.81, which was the largest decline in the past six months. Because Twitter’s third-quarter revenue and fourth-quarter expectations cannot satisfy Wall Street. Twitter’s stock price has fallen for 6 consecutive days, which has not happened since August last year. Social media has been under pressure in recent times because Apple’s privacy policy may affect its advertising revenue.
Although Twitter played down the impact of Apple’s New Deal, investors are still worried. Some analysts have previously explained that Twitter mainly relies on direct response to advertising rather than brand advertising, so Apple’s policy will have a smaller impact on Twitter than other social media.
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Baird analyst Colin Sebastian pointed out in the report that the decline in stock prices shows that investors are still worried that they believe that Twitter’s growth and/or expectations will be affected by Apple’s IDFA and supply chain issues.
Jefferies analyst Brent Thill is disappointed with Twitter’s US user data because the growth is not obvious and the US market may be saturated. On Wednesday, Pinterest also fell 5.28%, Snap fell 6.08%, and Facebook fell 1.14%.