According to GameRant’s Activision-Blizzard financial report, the number of players in World of Warcraft, Overwatch, and Hearthstone has almost fallen by half since 2017. The number of Blizzard game users reached a peak of 46 million in the second quarter of 2017. This achievement benefited from the leading role of new materials in Overwatch and World of Warcraft. Since then, the number of players has fallen year by year:
The epidemic broke out in early 2020, and the number of users barely stabilized at around 32 million with the help of the stay-at-home order; the epidemic is approaching its peak in the second half of 2020, and all game companies have made a lot of money, but the violent father lost the city and the number of users was only one. The road goes down.
Entering the second half of 2021, with a series of sex scandals in the East Window, the rebound after the consecutive decline was also in vain, and Activision’s most reliant CoD New Year goods unexpectedly did not dare to mention the company’s name in the trailer.
Analysts believe that in addition to the exhaustion of World of Warcraft and the obvious diversion effect of FF14, the company’s early abandonment of Overwatch and Overwatch 2 is the main reason for the deterioration of the situation.
