The lawsuit between Epic and Apple has resulted in a large number of related documents being exposed recently, and now we know that Epic has invested more than $500 million on the Epic Mall. Epic’s lawyers mentioned during the litigation that Epic Mall is not yet profitable, and Epic does not expect to be profitable until at least 2027.
Of course, this is not very surprising. Because Epic Mall is notoriously burning money to buy exclusives, such as Sony’s 200 million US dollars to buy 4-6 PS games (PC transplant) Epic Mall exclusive, two free games per week (of course, this will also cost a lot of money ), in addition to a large number of exclusive transactions.
According to PC Gamer, Epic Mall lost approximately US$181 million in 2019, and Epic expects to lose approximately US$273 million in 2020. In fact, in 2020 alone, Epic promised a minimum deposit of US$444 million.
At the same time, it is estimated that even with significant growth, revenue for that year was only $401 million. Epic admits that this trend will continue in the near future: Epic is expected to lose approximately $139 million in 2021.
If we use lower numbers, since 2019, Epic’s total investment will reach $493 million, and Epic itself admits that unrecovered costs will reach at least $330 million. Epic expects the Epic Mall in 2027. There will be no cumulative gross profit before.
However, Epic’s biggest trump card-Fortress Night has been transformed from a battle royale game into a pop-culture symbol, which obviously compensates for Epic’s loss to a certain extent, and these continued investments may also be in the future. Will produce a lot of results.
