Facebook’s love for advertising is not exactly a mystery and now, after having filled the app of the same name and Instagram with it, evaluations on WhatsApp would be underway, where, however, the arduous challenge of making ads and encryption coexist. end-to-end. If in the last few days we have talked about WhatsApp to tell you about new features introduced and the news for backups, today we are moving in the most inaccessible terrain of indiscretions.
There have been rumors of a possible opening of WhatsApp to advertisements by Facebook for years, however, up to now, we have not seen any rumors materialize. Now, according to a report by The Information, Mark Zuckerberg’s company is looking for a way to reconcile the strange couple formed by advertisements and end-to-end encryption.
This last feature, which represents an important guarantee in terms of privacy, is particularly dear to Facebook, so much so that it has made it necessary to jump through hoops to finally introduce the multi-device function on WhatsApp.
According to the latest rumors, in order to meet this challenge and look for a way to analyze data without breaking encryption, Facebook is setting up a team of AI researchers. The ultimate purpose would consist in introducing targeted advertisements, therefore personalized for the user, on WhatsApp.
The search field is called Homomorphic Encryption and would allow you to extract meaningful information without breaking the encryption. In the same field, but for different purposes (health, finance), other giants such as Google and IBM are already investing and working. In doing so, Facebook would have in its hands a system to monetize those over two billion users who use WhatsApp for free.
In inviting you to take this information for what it is, or simple indiscretions, it should be reiterated that there are no indications on the timing that may be defined by Facebook. Finally, if you want to venture a hypothesis, any advertisements could find a place among the states of WhatsApp – already used to announce new functions -, along the lines of the Stories sponsored on Instagram.
