A Google job advertisement shows that Google Stadia is likely to enter a white label state. If it is true, Google may soon license Stadia’s infrastructure and tools to publishers and developers who wish to operate cloud gaming platforms. This is based on a report by Cloudygames. They found a recruitment announcement for the position of Stadia product manager on Linkedin. It is the wording in the job description that hints at this new development trajectory for Stadia.
The job description stated: In addition to building our own video game platform, we see an important opportunity to provide our infrastructure and tools to partners who want to build their own interactive cloud game platform. Our goal is to build a long-term, sustainable business that will help develop the industry in gaming and other interactive cloud gaming platforms.”
In February of this year, Google Vice President Phil Harrison is likely to hint that the company will pay more attention to cooperation in the future. His comment pointed out that “will be more focused on using our technology platform for industry partners.
It must be emphasized that now all of this is just speculation, Google has no official announcement to support them, just an interesting job posting. Nevertheless, for Stadia’s underlying technology, this is a potentially interesting choice.
On the one hand, it may mark an expansion of the scope of support and more new games across the platform. On the other hand, we can see that the original Stadia products are gradually reduced, turning to provide more white-label products to its partners.
We may eventually see game publishers running their own renamed cloud game services, all of which are based on Google’s recognized Stadia technology.
