Earlier this year, Google closed the Stadia Games & Entertainment studio, which caused many people to question Google’s cloud gaming platform operating model. Judging from the current development trend, Google hopes to make Stadia a White Label option in the gaming circle.
White Label means that you have developed a product, and this product can be packaged into the company’s own products according to the brand image of other companies (brand logo, brand color, pictures, etc.). For example, Google can cooperate with Ubisoft to provide a white label version of Stadia, and then Ubisoft can sell it as a Ubisoft branded cloud game product to its customers, perhaps by subscribing to Ubisoft+ middle.
A job posting found by CloudyGames on LinkedIn seems to confirm this, at least to some extent, this is what Google wants to do with its Stadia technology in the future. The recently released job posting is looking for a product manager and mentions that the white label Stadia opportunity is an important opportunity and is part of Google’s goal to ensure that gaming products are a long-term, sustainable business.
The job posting wrote: In addition to building our own video game platform, we see an important opportunity to provide our infrastructure and tools to partners who want to build their own interactive streaming media platform. . Our goal is to build a long-term, sustainable business to help the entire industry development of games and other interactive streaming media applications.
Google first hinted at this possibility as early as February. While closing the SG & E studio, Google also promoted the information to support its industry partners to a considerable extent. Phil Harrison said It is more focused on the use of industry partners. Our technology platform.
