Market research agency Canalys released a report on the global smartphone market for the second quarter of 2021 on July 29. The report shows that global smartphone shipments were approximately 316 million units in this quarter, a decrease of 9% from the previous quarter. Major mobile phone brands tried to stock up during this period to ensure that there would be no shortage of parts.
Specifically, Samsung was the largest mobile phone manufacturer in the second quarter with shipments of 58 million units, an increase of 8% YOY, and a market share of 18%; Xiaomi ranked second with shipments of 52.8 million units, an increase of 83% YOY. This is also the first time that Xiaomi ranks second in shipments.
Ranked third is Apple. Canalys estimates that Apple’s mobile phone shipments will be 45.7 million units, an increase of 1% YOY, and the market will account for 14%. According to the report, although Apple’s mobile phone shipments have not increased significantly, the substantial increase in its average selling price has led to a significant increase in the company’s revenue; the sales of iPhone 12 Pro models accounted for 37%, which is much higher than the 17 of the 11th generation. %.
Chinese manufacturers OPPO and Vivo ranked fourth and fifth in shipments in this quarter, each exceeding 30 million units. The report also stated that the stocks of smartphone channel vendors in some regions are very low. In addition, some vendors have also canceled sales incentives to avoid a shortage of mobile phones. It is estimated that in 2021, the global smartphone market shipments will increase by 12%.
