Vice emphasized today that in a letter to a leaker in China, Apple warned that the leaker may provide third-party accessory manufacturers with the wrong dimensions and unreleased product details. In the past month, Apple has taken a concerted effort in June to issue warning letters to well-known leakers to curb a series of product information circulating outside the United States.
The picture shows the iPhone 13 mobile phone case manufactured in advance by the accessory supplier. Although these letters were sent by local law firms representing Apple around the world, the content seems to be the same, some of which are excerpted as follows:
If the relevant information disclosed is inaccurate, and the housing and other accessories developed and sold by third parties-such as accessory manufacturers-are actually incompatible with unannounced products, such as different designs or sizes, then disclose the unannounced prematurely Products can also harm global customers. This situation is harmful to both the customer and Apple. Therefore, it is clear that when unpublished information about Apple’s product design and performance is kept secret, it has actual and potential commercial value.
The statement is an unusual acknowledgment by Apple that some accessory manufacturers hurriedly prepared accessories based on leaked information before Apple’s new product was released. Even if the initial size and feature information that appeared due to the leak was accurate at the time, Apple may also modify the design to make the accessories invalid or outdated when the product is officially released.
Apple seems to imply that inappropriate accessories also damage its brand in the eyes of customers. This clearly proves the commercial sensitivity of unpublished product information. The company believes that the leak is illegal disclosure of Apple’s trade secrets. The letter also hinted that keeping the details of unreleased products confidential also has potential commercial value for third parties.
In addition to misleading third-party accessory manufacturers, Apple also emphasized that customers may lose interest in the company’s products early due to the leakage of rumored or unreleased products. Before the official release of Apple products, Apple has tried its best to take strict measures to keep any of its information confidential to ensure that every time Apple releases new products, it can surprise the public. Apple claims that the confidentiality of its latest technological innovations is important to the company’s DNA. component.
The meaning here is that leaked information may have a negative impact on customer expectations, but at the same time, confidentiality is an important attribute of the Apple brand itself, so leaking information in turn will cause commercial damage to the company’s image. The leakers knew as Kang and Mr. White are believed to have been affected by Apple’s recent letters, but it is unclear how widespread the attempts to silence leakers around the world last month were.
