Samsung launched two advertisements for its Galaxy S21 Ultra 5G. The advertisements emphasized that the device has an excellent camera and compared it with Apple’s iPhone 12 Pro Max. The result is of course the Galaxy S21 Ultra, the 5G camera is even better.
The first commercial used a grilled cheese sandwich as the subject. Through the horizontal split-screen, the picture of the Galaxy S21 Ultra 5G is on the top and the picture of the iPhone 12 Pro Max is on the bottom.
Through the close-up of the sandwich, Samsung pointed out that its camera can provide pinpoint details and questioned whether the images produced by the Apple iPhone 12 Pro Max’s camera are detailed enough. The ad ended with one sentence: Upgrade to epic detail.
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The second ad shows the telephoto feature of the two phones, with the moon as the theme, showing the difference between the digital 100x spatial zoom of the Galaxy S21 Ultra 5G and the maximum 12x digital zoom of the iPhone 12 Pro Max.
Samsung once again used the horizontal split-screen to show this difference. Samsung marked its moon image as 100 times (note that there is no word number). For the moon image of the iPhone, Samsung asked: Is it close enough?
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