It was reported that Microsoft announced that it would lower the share charged by independent developers who publish PC games through its online store from August this year. By then, the percentage of revenue retained by developers will increase from the current 70% to 80%. In this way, in the process of competing with Valve’s Steam and other rivals, Microsoft’s app store will be more attractive to independent studios. Platforms such as Steam usually draw 30%, and Epic Games’ app store draws 12%.
“We want to ensure our competitiveness in the market,” said Sarah Bond, vice president of the Microsoft Game Ecosystem Organization. “Our goal is to gain a leading revenue share and a truly leading platform.”
The percentage of revenue that the entire technology industry provides to developers is facing close attention. Google and Apple are facing antitrust issues because they charge 30% of the fees for developers staying in their app stores.
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Last month, Epic sued Apple and Google separately, accusing them of forcing developers to use its payment system in violation of antitrust laws. Epic has tried to bypass these payment systems and allow users to purchase the props of the “Fortress Night” game directly through Epic. However, Apple and Google removed “Fortnite” from the shelves.
Apple and Google subsequently lowered the fees for some developers. The Epic v. Apple case will be heard in the Oakland District Court of California next Monday.
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