This Sunday, the US film industry will hold the 93rd Oscars ceremony, and on April 22, Disney Advertising Sales Company announced that Disney’s ABC (ABC) All the advertising spaces of the Oscars live show have been sold out. The Oscars ceremony in the United States is usually held in February or early March, but this year due to the epidemic and safety reasons, the organizers postponed it to April 25th.
Although the ratings of the Oscars have been sluggish in recent years, and the program producers need to think more about the prevention and control of the epidemic, advertisers are still full of enthusiasm for the live broadcast of the Oscars. In the live broadcast this Sunday, brands such as US telecom operator Verizon and online travel website Expedia will conduct advertising and marketing activities.
According to US advertising industry media reports this week, General Motors’ Cadillac brand will broadcast an advertisement for the company’s first electric crossover Lyriq on Oscar live broadcasts. Other companies buying advertising space include Google, Rolex, homestay platform Airbnb, Apple, Procter & Gamble, Panera, the fast-food chain Subway, etc.
Join Our RealMi Central Channel On Telegram
Before the arrival of the coronavirus, the ratings of the live broadcasts of the Oscars were already declining. According to Nielsen’s statistics, the audience for a live broadcast of the Oscars last year fell by 20% to 23.6 million, which is a record low. However, the ratings of live broadcasts about the Emmy Awards and the Grammy Awards for pop music have also declined.
The new crown epidemic has forced show producers to maintain social distancing, which has brought more difficulties. For example, the live broadcast of the Golden Globe Awards held in February showed many technical errors.
According to the data of “Kantar Media Company”, the price of 30-second advertising space in the live broadcast of the Oscars in 2020 is $2.15 million, a 9% increase from the previous year. The company said that ABC received $129 million in advertising revenue from the awards ceremony in 2019, which is more than the usual advertising revenue on any day.
Kantar said that although the ratings are sluggish and the U.S. economy is affected by the new crown epidemic, ABC has not made a significant adjustment to the price of advertising space for the Oscars live broadcast. The price of 30-second advertising space this year is US$2 million.
If you like our news and you want to see such news even further, then follow RealMi Central on Telegram (RealMi Central, Xiaomi, Apple, Realme, RMC Gaming, Samsung, Microsoft, OnePlus, Huawei/Honor, Android 12), Twitter, Facebook (Page) (Group) & Instagram.