Multiple independent sources broke the news that Douyin E-commerce is developing an independent e-commerce App. Executives such as Douyin E-commerce President Bob (Kang Zeyu) do not want to e-commerce The business is overly dependent on Douyin, but instead uses the Douyin app as the basis of its e-commerce business to conduct new explorations outwards.
According to reports, the app was developed by the Douyin e-commerce team in Shanghai, and the name has not yet been determined. In addition, the app does not completely copy the e-commerce business in the Tik Tok app, but to standard head products such as Taobao or Tmall. Follow-up will use byte-based products such as TikTok and Toutiao to create a comprehensive e-commerce platform.
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In early June last year, Bytedance completed a round of major adjustments to the organizational structure of the e-commerce business- formally established a first-level business department clearly named “e-commerce” to coordinate the company’s shaking The e-commerce business operations of multiple content platforms such as Music, Toutiao, and Watermelon Video.
At the first ecological conference of Douyin E-commerce held yesterday, Bob (Kang Zeyu), President of Douyin E-commerce, said in response to a question from the media: In the future, various forms of e-commerce models will be tried, but independent apps have not yet been finalized.
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