Today, a digital blogger showed a picture of the official Xiaomi TV technical announcement. The announcement was conducted in response to recent feedback from some users that the Redmi Smart TV MAX 98” had no boot advertisement before. The description.
The announcement stated that this situation was caused by changes in the advertising delivery strategy. The previous advertising delivery strategy may be ambiguous for users and advertisers. Therefore, some ultra-high-end advertisers’ whitelists were screened for ultra-high-end models. Ultra-high-end models will only show ads in the whitelist of ultra-high-end advertisers.
The announcement seems to give a reference to the sales staff, as follows: “Hello, the startup advertisement on your TV is an advertisement added specifically for ultra-high-end models. The advertisements you see are all strictly conducted by us.
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Screened and selected by super-high-end advertisers, if you don’t intend to watch the startup advertisement, you can press the return button to skip it.” According to the announcement, the products involved this time include Mi TV Master 65-inch OLED, Redmi Smart TV MAX 98″, and Mi Transparent OLED TV 55-inch.
The State Administration for Market Supervision previously published an article “Jiangsu Provincial Consumer Rights Protection Committee Wins the “TV Boot Advertisement” Public Interest Litigation” and supports the Consumer Protection Commission’s proposition (Smart TV boot advertisements should be “one-click shutdown” Features).
According to the State Administration of Taxation, the “Technical Specifications for Smart TV Boot Advertisements” has officially come into effect. The standard stipulates that TV boot advertisements should not exceed 30 seconds in the hard boot and soft boot states.
The advertisement prompt window should be closed within 1 second after the advertisement is played. Display, click to close the advertising window, the advertising should be stopped within 3 seconds and cut into the TV UI interface.
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