According to the latest reports, as part of YouTube’s latest experiment, the video-sharing platform hopes to further expand the Products in this Video feature. It is reported that the Products in this Video feature can automatically detect specific products and generate related video links to any featured products. The early version of this feature has been tested in a small group of YouTube users in mid-2020, and it now looks like it will be further expanded to the user group in the United States who watch content.
It is not yet clear what this feature will look like because the initial coverage of Products in this Video is so small that people rarely find any relevant usage ions on the Internet. The initial test seemed to focus on the external links to store-sold products detected in the video, while this experiment seemed to focus on showing users more specific products that the YouTube system can automatically detect. This time, YouTube provided some further information on how it will appear:
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(March 22, 2021) Automatic product list detected in the test video: We are experimenting with a new feature that can display a list of products detected in some videos and related products. This feature will appear between recommended videos, and its goal is to help people explore more videos and information about these products on YouTube. People watching videos in the United States can see this feature.
Directly below the main YouTube player, users will be able to see a list of product features, with relevant content for each item displayed above it-it may look like a banner advertisement, but there will be more interactive elements. It is worth noting that users will not have to leave YouTube, but will see YouTube videos from other channels and producers.
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