YouTube will launch Shorts in the U.S. starting from Thursday. This is its response to the TikTok phenomenon. This creator tool for making vertical, looping short videos is expected to be available to all creators on YouTube in the United States, whether they have millions of channel users or none at all.
You may have noticed that in the YouTube mobile app, there is a turntable labeled Shorts beta that allows you to watch some looping vertical videos. An early version of Shorts’ Creator Tool has been launched in India since September. Starting from Thursday, YouTube is adjusting its products and launching tools to the United States to make it easier for creators to make these videos by editing, sampling, and adding text overlays.
This makes Google’s large video site the latest technology giant, trying to take advantage of the sensational effect of TikTok, a social video application owned by Chinese company Bytedance. Facebook’s Instagram launched its own TikTok imitator Reels in August after Facebook shut down another imitator, Lasso last year.
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As a beta version, YouTube’s Shorts is not a gorgeous final product. It lacks many of TikTok’s great features. But the ultimate goal of YouTube is to take advantage of its existing advantages, which is unmatched by a new application: a crazy audience size (more than 2 billion people per month), a record of paying creators (only in the past three years) There are 30 billion US dollars), and the largest online video library on the planet for you to explore and mix.
Shorts include some features of TikTok’s memo and viral click core, such as adding text to specific points in the video or sampling audio from other Shorts. Dance videos will have song samples, and YouTube has agreements with all major record companies and publishers, as well as a bunch of independent musicians.
However, Shorts currently lacks some of the attractive features of TikTok, such as duets and fashionable facial filters. When it launched in the US, Shorts did not have a monetization feature, but Sherman said the company was exploring all the options for Shorts creators to make money.
Preroll and midroll ads, the kind of monetization at the heart of YouTube, are not ideal for videos up to 60 seconds long, and Shorts does not yet have the ability to sample from YouTube’s entire video catalog. Sherman said the company plans to launch this feature soon, and existing YouTube creators will have the ability to choose not to provide their videos.
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