According to The Verge, game developer Epic Games sued the Chinese AR glasses manufacturer Nreal for infringement of the trademark of its virtual engine Unreal. Epic claimed in a lawsuit filed last weekend that the spelling and pronunciation of Nreal’s name are almost exactly the same as its own virtual engine Unreal and that this is not a coincidence.
Nreal was established in Beijing in 2017 and is a technology company dedicated to the development, production and sales of AR/MR products. In 2020, Nreal and overseas head operators such as South Korea’s LGU+ and Japan’s KDDI have successively released the flagship product Nreal Light for the Korean and Japanese markets.
The latest data shows that Korean users use Nreal Light for nearly 1 hour a day on average, while heavy users (the top 20%) use Nreal Light for more than 2 hours. This means that MR glasses represented by Nreal light can replace other devices in entertainment scenarios such as movie watching and games, and have the potential to become a new generation of mobile terminals favored by consumers.
In March of this year, Nreal announced that it has joined hands with the world-renowned operator Vodafone to officially land in the European market and is the first to sell Nreal Light in Germany. This is the first consumer-grade MR glasses in the European market. Nreal also announced plans to go public in the United States later this year.
Join Our RealMi Central Channel On Telegram
Unreal Virtual Engine is an open real-time 3D creation platform owned by Epic. Epic claimed in the lawsuit that, in addition to the similar names of “Nreal” and “Unreal,” the two companies are also competing in the same field. Although Epic has not launched its own AR/VR hardware, it has shown a strong interest in the AR/VR field.
Nreal has developed and produced the Nreal Light augmented reality glasses, and has also developed a demo game called “Nreal Tower”. This undoubtedly makes Epic who wants to enter the AR/VR market wary. Epic has expressed hope to build In virtual world games, its virtual engine Unreal is widely used.
Epic and Nreal’s trademark lawsuits have been going on for several years. Epic filed to block Nreal’s trademark in 2018. After that, the two companies discussed a solution, but Epic said in a subsequent lawsuit, The discussion was fruitless. As Nreal announced plans to go public in the United States later this year, Epic filed this trademark lawsuit again.
If you like our news and you want to see such news even further, then follow RealMi Central on Telegram (RealMi Central, Xiaomi, Apple, Realme, Samsung, Microsoft, OnePlus, Huawei/Honor, Android 12), Twitter, Facebook (Page) (Group) & Instagram.